Steve Sjoblad is currently the CEO of Captira Analytical, a software, data and analytics firm serving the criminal justice vertical market based in Albany, NY.
Sjoblad brings more than forty years of corporate strategy and marketing expertise to his involvements. He spent nineteen years building Fallon McElligott, one of the world’s preeminent advertising agencies, where he guided global strategy and marketing programs for numerous industries – both B-to-B and consumer. He was an original member of the firm and served as its president.
Additionally, Sjoblad is the principal and owner of a corporate strategy and marketing consulting business. His consulting clients include The William Carter Company (children’s fashion), Fair, Isaac & Company (creative analytics firm) Wilson Learning Worldwide (corporate learning), Riordan, Lewis & Haden (private equity), Companion Systems (banking industry supplier),Tattoo Media (Web consultant), Inc., PNV, Inc. (trucking industry infrastructure), Intertox (neurotoxicology), Promedicus (medical software), Health Management Associates (hospital holding company) and more.
For three years, Sjoblad ran Global Consumer Services for Fair Isaac Corporation (NYSE FIC), a creative analytics firm. Global Consumer Services is a division of the company that repurposes Fair Isaac products for the consumer marketplace, most notably through www.myFICO.com, a consumer empowerment web site and through multiple distribution partners. Also, Sjoblad ran the Fair Isaac Marketing Services business, transforming it into a “precision marketing unit.” Additionally, he was a member of the Fair Isaac Executive Committee and held the position of Chief Marketing Officer.
Sjoblad is a past Board member of Schwan’s Foods, a $3.6 Billion international food concern and chaired the Risk Committee and the Dividend Committee.
Sjoblad is married, has one son and lives in Minneapolis, Minnesota.